“As the most visited site in the Australian building and home improvement sector, we require content that is at once entertaining, informative and most importantly relevant to our audience. With over 1 million monthly visitors to the site, this is crucial to help our readers to research and educate themselves before they embark on any number of projects on their homes. It is also essential for our site to rank in organic search results. To do this successfully search engines must determine that we consistently produce high-quality content that our audience will want to use and share.

Kat has been instrumental in helping us achieve these goals and level of exposure. She always produces writing that is:

Thoroughly researched and referenced.

Accessible for our audience.

Strong on attention to detail.

Versatile in tone, approach and voice where required.

On time.

Central to this are her contributions to our article section, across a diverse range of topics that include building & renovation, property investment, interior design, and outdoor lifestyle related themes. These articles provide informative content that helps our readers to research and educate themselves before they commence a building or renovation project. She has also always ensured that she is abreast of current developments in the sector – specifically pertaining to building regulations, occupational licensing, as well as the latest trends in the home improvement and lifestyle sector.

It is testament to her versatility that Kat has produced content for two other verticals/sites in the hipages Group stable over the past 6 years:

  • ntpages.com.au – Natural Therapy Pages connects a community of health conscious people with natural therapy practitioners in Australia, New Zealand and the UK. Kat produces articles
  • Licensedtrades.com.au – Australia’s only comprehensive occupational licence checking site.

Working with Kat is a pleasure. Besides her professionalism, can-do attitude and work ethic, her sense of humour makes interactions with her productive and gratifying. Having worked with her over the past several years, I have no reservation in recommending her as a producer of high quality content.

Craig Gibson, hipages group